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| GREAT EXPECTATIONS |
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A Decade of Advancement for Growing Businesses
This month marks InnoTech’s 10th Anniversary, so we're sharing our thoughts on how far
we've come with technology and in the industry – as well as take a peek into the future.
Small- and mid-sized businesses expect a lot more out of their computer systems and software
today than 10 years ago – and rightfully so, as we consistently see significant shifts in
technology every five years. Today the implementation of truly strategic business solutions
is even more important to savvy business owners as keeping up with technology itself. That's
why partnering with a custom software development project house like InnoTech can really add
value. Following the old adage, don’t just do the technology because you can – look at the
business need and find the right technology.
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For more information, contact Jim Schram, President
414.433.4953 x114
jschram@innotechinc.com
www.innotechinc.com
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InnoTech is a Custom Software Development Project House with Internet, General Front
Office and Line of Business solutions.
Since not every software need fits neatly into our defined solutions, InnoTech welcomes
the opportunity to address your specific challenges.
InnoTech was founded in 1999 with the thought of providing Information Technology services
with Integrity, Passion, and Innovation.
Contact Us Today and begin to experience what so many of our customers have come to know and expect over the last 10 years.
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The Surge of SaaS.
Software as a Service (SaaS) is all about leveraging economies of scale. Defined as a
system of software placement where an application is licensed for use as a service offered to
customers, SaaS is hitting a hot button for smaller businesses – by allowing them to enjoy the
same benefits of larger corporations that can afford to spend up to millions of dollars on the
development or implementation of large internal IT systems that help manufacturing, inventory,
accounting, and other workflow areas run more efficiently.
It’s a win-win situation. The SaaS provider picks up the tab and takes the risk for building
a system application, puts it online, and makes it cost effective for small- and medium-sized
businesses. In turn, the SaaS provider often charges a monthly or yearly subscription fee. Even better
news for the smaller companies – because of the Internet-hosted environment, they don’t need the
internal support of IT staff.
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"Software as a Service (SaaS) is hitting a hot button for smaller businesses – by allowing them to enjoy the
same benefits of larger corporations that can afford to spend up to millions of dollars on the
development or implementation of large internal IT systems that help manufacturing, inventory,
accounting, and other workflow areas run more efficiently."
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| DON'T JUST HAVE A WEBSITE. HAVE ONE THAT WORKS. |
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Part 2 of 2
How can you go beyond offering your customers an improved experience after the sale
(beyond tracking and shipping capabilities, technical support, and community forums)?
- Integrate online ordering with your internal business capabilities. Efficiently
maintaining data in one place so you don’t have duplicate entries.
- Lower your per-transaction cost.
- Follow the 80/20 rule: make easy transactions or orders routine through the
Internet – and leave the more complex transactions that take extra time to your staff.
- Learn how to effectively market back to customers who have already purchased from
you. With the benefit of an already positive buying experience, repeat business is much
easier to get.
- Identify your demographic and their buying patterns – and then target promotions to
them. Testing and measuring your online marketing success is easy when your website
tracks your customers' transactions, helping you take advantage of promotions that work.
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