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Part 1 of 2
If your website is not helping to turn potential customers into paying customers,
how effective is it? The answer is - it's not.
Most companies have a website on the Internet that lists its products or services
along with contact information. But as Internet use continues to rise, so does the
expectation of what websites should do for customers.
If you sell products, browsers expect to be able to be educated on them and buy
online - or at least put an order in. If you're a service-based, people want to know
what you do, how you do it, and what differentiates you from the competition.
After the sale, Internet users are still looking for more, for example:
- Customer service portals to track past orders and shipments;
- Technical support for answers to common problems and questions; and
- Community forums to invite them to be a member of your club.
Meeting many or all of these expectations improves your customers' experience and
will result in increased customer loyalty.
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